In the Time of the Butterflies Patria free essay sample

Demise is a word related with misfortune, despondency and pity, however in the novel In the Time of the Butterflies we see passing in a totally different point of view; suffering. Solid, free, mindful, fair, and having firm convictions are on the whole attributes we find in a saint particularly in Patria. In the novel we investigate the marvels of Julia Alvarez’s composing and get the opportunity to witness Patria as a saint and a person who battled for the privilege of ladies against a despot: Trujillo. As an individual, Patria’s character can be best portrayed as somebody who solidly adheres to their convictions and has confidence in all things and everybody. Patria’s drive to get somebody striking in the wake of managing a great many adversities makes Patria the most grounded sister to bite the dust In the Time of the Butterflies. Patria’s character can be better clarified through this statement; â€Å"From the [beginning] I felt it cozy in my heart, the pearl of extraordinary cost. Nobody needed to advise me to put stock in god or to cherish everything that lives I did consequently like a shoot creeping its way towards the light† (Alvarez 44). Patria’s confidence and confidence in everything that [lives] makes her put on a show of being gullible and blinded by her confidence; since she accepts god can't be blamed under any circumstance on the planet alongside Trujillo. Patria’s thinking about the individuals encompassing her shows a lot of solidarity and certainty inside herself, yet in any event, when she was conceived Patria â€Å"lowered her arms the manner in which you overlap in a hostage flying creatures wings so it doesn’t hurt itself attempting to fly† (Alvarez 44). This specific statement shows that [anyone] can have all the trust on the planet, however it’s what you do with that certainty that has any kind of effect. For this situation when Patria drops her arms down (Alvarez 44) she is demonstrating falters in her quality; disregarding this defensive move, Patria is as yet a tough individual; Patria wouldn’t be the individual she is without the quality she needed to keep developing after wrecking catastrophes. Despite the fact that Patria has a solid confidence in god and Trujillo her confidence is some of the time tried, due to others encounters with god and Trujillo. â€Å"The second I comprehended her disdain, my family had not been by and by hurt by Trujillo similarly as before losing my child. Jesus had not removed anything from me. There was the Perozos, not a man left in that family and Martinez Reyna and his better half killed in their bed and a large number of Haitians killed at the outskirt. Making the waterway they state still red. I had heard yet not accepted. How could our all caring dad let us endure? I looked into testing him and the two countenances merged† (Alvarez 53). Patria is presented to reality that Trujillo was not the god-like substance she saw him to be. In Patria’s mind there is no partition among god and Trujillo; they are one. Patria is at last encountering the issues inside the Dominican Republic. This disclosure anticipates how Patria will get associated with the system and what part she may play. A customary individual can be viewed as a saint, however Patria Mirabal is anything, yet a normal individual. She is a contender who is eager to chance everything without exception to have even the littlest of effect on the planet. Martin Luther King Jr. , Abraham Lincoln, and Gandhi are for the most part images of what a saint is; somebody who kicks the bucket for a more prominent reason, in light of their convictions. In the novel In the Time of the Butterflies Patria is a definitive saint, in light of whom she is as an individual and in which the way she kicked the bucket. â€Å"Coming down the mountain I was a changed lady. I may have worn a similar sweet face, yet now I was crying my youngster as well as that dead kid also. My stillborn of thirteen years prior, my killed child of a couple of hours back I cried right down that mountain. I glanced out the creepy crawly webbed window of that shot baffled vehicle at siblings, sisters, children, girls, every last one, my human family. At that point I had a go at gazing toward our Father, yet I couldn’t see His Face for the dull smoke concealing the highest points of those mountains. I caused myself to implore so I wouldn’t cry. Be that as it may, my supplications sounded increasingly like I was attempting to start a quarrel. I’m not going to kick back and watch my children pass on, Lord, regardless of whether that’s what you in your extraordinary shrewdness decides† (Alvarez 162). Seeing a passing to such a small kid can change an individual from various perspectives and when Patria watches the little youngster get killed, something inside her is activated. Confidence is a key factor in this novel and becomes possibly the most important factor when Patria understands that she’s â€Å"Not going to kick back and watch my [babies] pass on, ruler regardless of whether that’s what you and your incredible intelligence decides† (Alvarez 162). Patria is eager to conflict with all that she accepts is on the whole correct to ensure the individuals of the Dominican Republic, in light of the fact that there is no more noteworthy family then the one you’ve endured with and flourished with. Patria is battling with each ounce of solidarity she needs to make right what Trujillo has neglected to do as their Dictator. â€Å"The minute I strolled into that room, I realized something had changed in the manner in which the master Jesus would be among us. Never again was there the ceremonial prattle of how San Zenon had made the day radiant for a granddaughters wedding or how Santa Lucia had restored the cow’s pink-eye. That room was quiet with the anger of avenging holy messengers honing their brilliance before they strike† (Alvarez 163). Going into the room Patria is practically reluctant, she needs to do what’s directly for herself and the general public, however once she joins the system her [faith] will appear to be even to her non-existent. Patria is in dismay at what is disentangling before her. â€Å"I couldn’t accept this was a similar Padre de Jesus who a while back hadn’t known his confidence from his dread! Yet, on the other hand, here in that little room was the equivalent Patria Mercedes who wouldn’t have harmed a butterfly, yelling, ‘Amen to the upheaval. † (Alvarez 163-164). Individuals can improve or for the more awful; Patria understands this as she watches irate people prepared to battle even at the expense of death. She at last comprehends that the individuals that where hushed by dread had persevered through enough, and what shock’s her considerably more isn’t the way that they are conflicting with their once cherished god, it’s that here she was stating â€Å"Amen to the revolution† (Alvarez 164) remaining before her sisters pleased to state she is a piece of something that can make the Dominican Republic a superior spot for her [family]. This is Patria’s affliction to leave this world the manner in which she had entered; proudly, quality, certainty, and confidence not simply in god any longer, confidence inside herself that she rolled out an improvement in the Dominican Republic. Individuals may grieve the passing of a lady of Patria’s bore, yet her demise implied something not simply to her family to the world and who can request a superior award than that? A conventional individual can be characterized as a saint, however it relies upon what your meaning of a saint is. Solid, autonomous, mindful, fair, and having firm convictions are altogether attributes we find in a saint particularly in Patria. A saint for the most part has solid confidence in convictions and individuals. Confidence can be characterized as having total trust or trust in a person or thing; a solid faith in God or in the teachings of a religion, in light of otherworldly anxiety as opposed to verification. Right off the bat In The Time Of The Butterflies by Julia Alvarez, we witness Patria’s unfaltering confidence and conviction that Trujillo and God are completely trusted and their capacity in her life is unchallenged, anyway as the story advances, the confidence Patria has in both Trujillo and God vacillates. Since the degree of confidence Patria has falters and loses quality all through the story, would we be able to state that Patria’s confidence is extremely everlasting? Truly we can say that confidence is everlasting, however we can likewise say that everlasting confidence doesn't really mean it is a solid confidence, it very well may be more fragile. Likewise In the Time of the Butterflies by Julia Alvarez, the visually impaired trust Patria set in God and Trujillo was questioned in light of the fact that she had more proof that they ought not be trusted beyond a shadow of a doubt; again does this imply Patria no longer trusts these two amazing creatures? No this fair implies her trust had reduced. Solid confidence and trust in amazing elements can be everlasting, anyway the quality doesn't need to be solid or powerless it simply must be available.

Argumentative Essay Of Mice and Men Essays

Follow Through with New Years Resolutions Using 4 Simple Steps

Follow Through with New Years Resolutions Using 4 Simple Steps We’re all pretty good at making new years resolutions, but following through with those grand promises is another thing entirely. Most of us suck at it. In fact, research suggests that only about 8% of people setting out with some intentions for the next year successfully achieve their goals. Even otherwise successful entrepreneurs often struggle with this, a fact that can have negative consequences not only for their private life but also for their business. From the few people who do manage to follow through with their intentions we can learn one important lesson: reaching your  goals is not just about doing; it’s about changing. Good entrepreneurs are decision-makers, so they know how to step up and get things done. But in order to be successful with something as big as a new year’s resolution, youll need two important things: an emotional connection with the desired outcome and a strategy that will get you there. Sounds easy enough, doesn’t it? But of course, it isn’t, and unsurprisingly, there’s more than one reason why so many people fail at their resolutions. After speaking to a number of entrepreneurs and doing a lot of digging online, I’ve identified the top six reasons why people seem to fail at their new year’s resolutions: Top Six Reasons Why People Fail Their New Years Resolutions 1. We try to “just do it”. Like I mentioned before, the “I’ll just have to do it” approach simply doesn’t work when it comes to goals of this magnitude. That’s because a resolution implies more than one simple action. To reach your big goals, you need to have a smart schedule in place that is able to get you there. 2. We don’t prioritize. Most people make many new year’s resolutions at once and end up failing all of them. You can’t focus on too many things at once, so learning to recognize the “nice to haves” vs. the “must-haves” is essential. 3. We focus on the what instead of the why. Lack of motivation is one of the biggest resolution killers there is. It’s not enough to know what you want to do; you have to know exactly why this is important for you and why you need it now. 4. We’re unprepared for doubts and critique. No matter how motivated you are, there always comes a point when things get tough and you ask yourself what the hell you’re even doing. Even worse, others might question your new goals and habits too. Being prepared to deal with these stumbling blocks can be the difference between success and failure. 5. We don’t set micro-goals. Setting big goals is great, but what most people don’t realize is that there are dozens of micro-goals they need to reach and hundreds of individual tasks they need to complete throughout the year in order to get to where they want to go. 6. We want too much too fast. When it comes to scheduling goals throughout the year, most people set the bar way too high. Either they’re too impatient with themselves or they’re simply bad at estimating how long things take. As a result, they fail to reach their goals in time and lose motivation. 6 Steps to Achieving Your New Years  Resolutions Now that we know the reasons why so many of us fail at our new year’s resolutions, let’s make sure that this year will be different! I’ve developed a system with four steps that’s incredibly simple to copy and sure to help you reach your goals provided you really stick to it. Here it is: Step 1: Identify the desired change and set priorities Start off with a brainstorm to identify what it is you want to change. To me, there really is no better tool for this than a mind map. Mind mapping is intuitive, it fosters a free flow of ideas and it lets me capture my thoughts almost as fast as they appear in my mind. You can use pen and paper if you want, but I personally use the online tool MindMeister because it’s very simple and I can easily rearrange topics and edit ideas after I’ve written them down. You can sign up for a free account and watch this tutorial to get started. After you’ve written down all the resolutions you could think of, separate them into private and business goals. Now it’s time to prioritize. Be honest! Which of your resolutions are the most urgent and the most important? Make those your number ones. Are there any resolutions that can wait until next year? Delete them you simply won’t have the time, energy and motivation to do everything at once. Create Your Mind Map Now Step 2: Find the why and prepare for times of doubt. What’s your motivation behind each of your resolutions? Why do you need to make these changes in your life, and what would happen if you didn’t? Write down at least three reasons for each of your goals. If you find that multiple of your goals share the same motivation, that’s even better. A successful resolution has to defend itself not only against your own excuses (“I’m really too tired to work out today”) but also against criticism and disapproving looks from friends, family, and colleagues (“You’ve stopped eating meat? Ugh, that’s so pretentious”). These sorts of comments can really get you down, but the good news is that if you know what to expect, the haters won’t be able to stop you from getting where you want. Go to your mind map and type in all the excuses, mean  comments and stupid questions that you can think of. If you already know any good counter-arguments, write those down as well. Tip:  Before you move on to step three, consider creating guiding words to represent the  main focuses of the coming year. This is some great advice from Chris Brogan, CEO of Human Business Works, and also used by successful entrepreneurs such as  Eric T. Wagner (Mighty Wise Academy) for instance. Step 3: Set micro-goals and create a schedule. Big goals are important because they show us the right direction we need to move in. But we’ve already seen that these big goals alone aren’t enough. Therefore, your next step is to break your big goals down into smaller, more realistic chunks that you can actually handle and focus on. Let’s say one of your new year’s resolutions is to publish your first ebook. Your first micro-goal could then be “Create ebook outline until 20th January”. Be reasonable with deadlines and give yourself more time than you think you need. This does not mean that short deadlines are bad, but it’s important to keep in mind that new year’s resolutions usually come in on top of your existing workload and everyday responsibilities. Tip:  If you’re using MindMeister to set your micro-goals, use the task widget (accessible in the right sidebar) to add a due date to it. This will be important for step 4! Chances are you’ll end up with a number of one-time tasks (such as “Create ebook outline”) as well as a bunch of recurring tasks (such as “Write 30 pages each week”). There’s no need to add due dates to these recurring tasks. I’ll show you how to handle them in the next step. Step 4: Turn your good intentions into actionable tasks. You’re almost there! However, if you don’t turn your intentions and resolutions into actionable tasks now, all this hard work will have been for nothing. There are tons of great task management tools out there, but because I like to keep things simple I use the online tool MeisterTask, which integrates with MindMeister and lets me export my tasks from the map directly into a project board. There are many different ways to set up your project board, but Im just going to  show you  the workflow that I  will  be using next year.  This is what my project board looks like: Here’s What You Need To Do: Export your tasks from MindMeister to MeisterTask: After you’ve created your MeisterTask account (Important: Use your MindMeister credentials for this!) and have set up the board with its four sections, go back to your mind map and connect it with the project, using the MeisterTask footer in the mind map. Choose the Open section as the export destination. Select all the non-recurring tasks in the map and drag-drop them onto your avatar in the footer. You’ll see them pop up in your Open section in MeisterTask after a few moments. Schedule recurring tasks: Use MeisterTask’s  Zapier or IFTTT integrations to schedule all your recurring tasks.   Create a Section Action for your Done section: Select the action “Change the Status” and check the box next to “Completed”. Now, every task you move to this section will automatically be completed by MeisterTask. Work with the board: At the beginning of every week, go through the tasks in your Open section to find the ones that are going to be due the coming week. Drag and drop these into the Upcoming section so you’ll  see at a glance what awaits you. At the end of every day, move the tasks you’ve completed into the Done section and move the tasks that are going to be due the next day into your Today section. One last piece of advice: Even with the best preparation and a perfect system, your success will rely heavily on your continued motivation and commitment. Here’s one last piece of advice for you: Look at your mind map again and try to identify a theme for the upcoming year. It could be something like “Wholesomeness” or “Fearlessness” or “Personal development”. A theme will create more focused energy which will help you to keep going. That’s it. Let’s give it our best shot and try to make real, positive change! This is a guest post by Julian von Gebhardi.  Julian is a young and passionate entrepreneur from Germany. His personal focus is on project and time management.   Follow Through with Your Resolutions

Pip in Charles Dickens Great Expectations Essay - 1473 Words

Pip in Charles Dickens Great Expectations Great Expectations, written by Charles Dickens and set in mid-late Victorian era; is about a boy named Philip Pirrip, better known as Pip and his great expectations. As a child he lived with his sister and brother in-law Joe. Luck brings him to the aid of a convict, and to the house of a wealthy society lady. After many encounters with her in Satis house, he seeks a life as a gentleman. A Victorian society gentleman is a man of high social status, and is expected to be wealthy, well educated, come from a wealthy background, and have enough money not to work. This is all Pips perception of what the precepts of being a gentleman are. Drummle sets a good example of this for†¦show more content†¦Affluence is unimportant for a moral gentleman; the importance is how you treat and respect others. Victorian gentlemen seems to be more about themselves or rather what is around themselves, like wealth; moral gentlemen are more about their inner qualities, personality and the way they behave. The expectations of a moral gentleman are more naturally come by; the society gentleman gains unnatural qualities; so what Im trying to say is the moral gentleman comes from within a person, a person who becomes a society gentleman is selfish because he wishes to gain. The arrogant behaviour seems to come naturally for a society gentleman, or for a person who is in contact with one. Herbert and his father Matthew fit some of both precepts, they are well-educated, quite wealthy, work for their living, and have friends. Herbert is caring, devoted the day to attending to me, he tends Pips wounds, and Pip describes him as kindest of nurses. Herbert is also a moral gentleman; Pip took his time in realising that he should have copied his example instead of Drummles. Before Pip went to London he had been to, a wealthy society lady, Miss Havishams house many time, he met a girl named Estella who called him coarse and common, this is the starting point to Pips intensions of being a gentleman. Pip tells Biddy he wants to be a gentleman because of Estella I want to be a gentleman on her account.Show MoreRelated Pip in Charles Dickens Great Expectations3985 Words   |  16 PagesPip in Charles Dickens Great Expectations After reading the compelling ‘Great Expectations’ by the famous writer Charles Dickens, I can gather that it is based upon his own psychological insight to life. He makes connections in relation to a specific character or event in the storyline, which were critical in his own expectations. 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The Article On Cyber Crime Laws - 772 Words

I read the article What Makes cyber crime laws so difficult to enforces by Deb Shinder of the Tech Republic . The article talks about why it is so hard to control cyber crime and enforce laws that will help prevent and protect people from cyber crime. The article starts about talking about how at first when the internet got mainstream it was not regulated at all, but over the coming years we have passed law that regulate things that you can do on the internet. Even though we have these laws that are not working in protecting people against cyber crime, it even states in the article that â€Å"It can be frustrating for the victims of such crimes, when the perpetrators are never brought to justice†. The article goes into different subdivision on what they believe is causing the laws to not be effective. It split into judicial issues, Anonymity and identity, Nature of the evidence. 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Panama Canal’s Legacy in American History Free Essays

string(96) " French started the canal; they experienced financial problems with getting the canal finished\." Assuredly the Panama Canal, If you didn’t know already, was one of the most economic and socialized marvels of its time. It was, at first, attempted by the French in the late 1800s, but they were unable to carry out the canal because of financial problems. Not only that, but yellow fever and malaria flooded the campgrounds with the aid of mosquitoes, which made the workforce unbalanced (Avery). We will write a custom essay sample on Panama Canal’s Legacy in American History or any similar topic only for you Order Now Then in 1904, the Americans were to take over under the leadership and guidance of President Theodore Roosevelt. Even then Americans had a difficult time with construction. Moreover, with the canal built, it’s more sufficient then sailing around the tip of South America. Even today, the canal is used several times a day to bring benefits to the U. S. The French Admittedly, the French owned the Panama Canal before the U. S. Therefore, they were entitled to its construction under the leadership of Ferdinand de Lesseps, who worked on the Suez Canal in earlier years (Avery). Either Nicaragua or Panama would be the location for this engineered creation. Nicaragua was intentionally the first location for the canal (Jones) until one of the French leaders, one day, received a letter in the mail. As usual, the letter had a postage stamp on it (Avery). From there, Panama was then chosen to become the passageway, for the stamp showed Nicaragua’s terrain with erupting volcanoes, in which they didn’t want that to destroy their plans (Avery). From there, Engineers were sent to survey the area (Avery). Since the area was owned to the Columbian court, they had to persuade them to grant permission to build the canal (Jones). Finally, they were given permission to precede with their construction plans (Avery). Ferdinand De Lesseps. The man in control, Ferdinand de Lesseps, was an older man who was completely vain from his earlier success in the Suez Canal (Avery). To him, the Panama Canal would be no different. Clearly, he believed that the Panama Canal would be done quicker than the Suez, but was mistaken for in Panama consisted of nothing but mountains and rocky soil (Avery). In Egypt, it was only sand. His idea of the canal was that it would become a sea leveled canal, like the Suez and be parallel to the Panama Railroad that was built by the Americans earlier in the 1800s (Avery). With Him, a man named General Stephen Turr, who was a close Hungarian companion of de Lesseps, decided to help him in the canal (Avery). With Turr, the canal would be two thirds of the way done from the Rio Grande to the city of Colon, but it would be a take time and many lives, for Panama was infested with monstrous diseases that could kill men within forty eight hours. Disease Yellow Fever and Malaria roamed the French and, of course, American construction sites. Stegomya faciata was the species of mosquito that carried these diseases from one person to the next (Easmon). Thousands of men died from these diseases that, at first, seemed like a case of influenza because your body would be using a vast amount of substance to rid the infection (Easmon). Pursuing this further, it would worsen to a more serious case of the disease. Yellow fever is intellectually known as virus that has been transmitted from primates to humans through mosquitoes (Easmon). When the mosquito bit into the primate, it would then become permanently infected with the disease and ends up developing in the mosquitoes salivary glands to be spread to other organisms, which in this case, humans (Easmon). When bitten, the virus would travel into the bloodstream to make its way into the liver, kidneys, or blood vessels to incubate through time period of three to sixteen days before symptoms would occur (Easmon). Symptoms included headache, diarrhea, vomiting and anorexia. Soon after the body would recover for a time period of twenty four hours before it became more serious (Easmon). During this time the body would experience anemia (yellowing of the skin), liver inflammation, and jaundice, in other words, yellowing of the eyes (Easmon). Hence the reason it was given that name yellow fever (Easmon). The kidneys would become infected as well and cause the person to bleed from the nose, mouth and stomach (Easmon). What was interesting, though, was that the West Indian Negroes, which worked on the canal, were somehow immune to yellow fever, but they severely suffered from malaria (Avery). Malaria, on the other hand, was far off more deadly then Yellow fever for it consisted of parasites (Malaria). An engineer once quoted â€Å"If we could control malaria, I would be less anxious about other diseases. If we cannot control malaria, our mortality is going to very heavy† (American Canal Construction). Consequently, these infections developed in mosquito salivary glands as well and reproduce in the liver (Malaria). Above all, this incubation period could last for months to a year at a time (Malaria). When the parasites leave the liver they reenter the bloodstream where they are able to infect red blood cells to reproduce once again until the cell bursts (Malaria). As a result, it caused anemia and jaundice from the lack of blood cells (Malaria). Other symptoms include seizures, confusion, coma and death (Malaria). Thus, the French were not able to keep up with the rapid growth of infected patients. They had only a few nurses in the infirmary that where nuns and it didn’t benefit them at all since they were untrained, which lost even more lives (Avery). For example, the nurses would leave in the evening without giving any other care to the patients, which could have prevented the deaths of several lives if was brought up (Avery). Victims of disease were actually contained in screened cases with buckets of water to prevent insects from crawling up the beds (Avery). This created a breeding ground for mosquitoes (Avery). Later on, when the Americans took over they prevented this by oiling cesspools and canisters, fumigating Panama City, and ridding stagnant waters (American Canal Construction). Financial Problems Eight years after the French started the canal; they experienced financial problems with getting the canal finished. You read "Panama Canal’s Legacy in American History" in category "Papers" Ferdinand De Lesseps proceeded to travel back to France to attempt to find loans (Jones). He soon found out that France could not afford the vast amount he was asking for, which was around three million francs. The country could only pay eight percent of that amount (Jones). Engineers gathered together to calculate and survey the canal to discuss the completion of it and decided that it could not be done (Avery). Finally, in 1889, the French abandoned the Canal project pay back loans (Avery). In the final analysis, they were only able to finish two fifths of the canal (Avery). Most of the money that they used went to camp rent and maintenance, supplies, property and medical necessities, but non advised buying and those who stole money for possession greatly affected the outcome(Avery). One anonymous member of the French once quoted that â€Å"one part expended on the canal work, one third wasted, and one third stolen†. They left the canal up to America to finish the job and in 1894 the Americans had taken full control over the canal with Theodore Roosevelt’s leadership and power (Avery) President Theodore’s Impact President Roosevelt was first elected into office in 1901 (This Great Enterprise). For him, the canal could be easily used for military and economic power(This Great Enterprise). To peruse this even farther, he started negotiating Columbia for the possession for the canal. He offered forty million dollars to gain their permission to finish the canal, but Columbia refused (Buschini). Roosevelt became enraged with their decision, but Roosevelt knew that Panama was preparing to revolt against Columbia and decided to join them (Buschini). He then quoted â€Å"I was prepared to at once to occupy the Isthmus anyhow and proceed to dig the canal, but I deemed it likely that there would be a revolution in Panama soon† (Buschini). He then sent marines and gunboats to gain control over the canal and successfully forced Columbia to accept his request and grant Panama’s Independence (This Great Enterprise). In conclusion, the Panamanians and Roosevelt negotiated the Hay Bureau Varilly Treaty (Jones) that would trade U. S. military power for the independence of Panama and entitle the U. S. construction for the Panama Canal (This Great Enterprise). Many Americans didn’t approve of Roosevelt’s act against Columbia for the reason that they believed it was deemed unconstitutional, but Theodore Roosevelt Resumed his work and announced that â€Å"I took the Isthmus, started the canal, and then left congress—not to debate the canal, but to debate me†¦ While the debate goes on, the canal does to; and they are welcome to debate me as long as they wish, provided that we can go on with the canal†(Buschini). As Americans Built the Canal, they found several warehouses containing Machinery and supplies (Avery). Several Machines were found under water as well and allowed Americans to use them for spare parts (Avery). Also locomotives, cranes and other machinery were used to get the Panama Canal under way (Avery). Steam shovels were used instead of ladder dredges and Dump cars were loaded with soil to be shipped out of the area on the Panama Railroad (Avery). The Plan for America was to make the sea level canal into a lock canal with the depth of twenty nine and a half feet and ninety eight feet wide(Avery). Finally in 1914, the Panama Canal was able to open under the presidency of Woodrow Wilson (This Great Enterprise). To make sure there was no tension between the Columbian court and America, he negotiated a treaty paying Columbia twenty five million dollars to dissolve any potential conflicts (This Great Enterprise). Later on in 1978, President Jimmy Carter created a treaty to be ratified by the Senate that the Panama Canal would be given back to the people of panama to own and manage by the year 2000(This great Enterprise). The Canal’s Effect on the U. S. Indeed, the Panama Canal’s legacy brought several economic and social benefits for the U. S. In the U. S. it would create several more jobs to aid the canal’s shipment process and contain inflation for the hassle of transporting goods and by traveling around South America (Panama Canal). Since prices would decrease on imported goods, the American people would gain more money to spend on other necessities. In return, this would boost America’s economy through spending. The only consequences that resulted from this achievement was that it cost America three hundred and fifty two million dollars to complete the canal in addition to several acres of tropical forests were destroyed, people were driven from their homes and several lives were lost through disease and natural causes (Panama Canal). Socially, this canal would allow military alliances stronger between America and other countries and showed its importance through foreign intervention. To pursue these even farther, treaties were also created through the canal’s construction that brought America and other countries together as well (Panama Canal). Conclusion All in all, it has taken the Panama Canal about four decades to be completed. Through the French’s financial problems to America’s success in 1920, several hardships were created and overcome. America’s success would never have been accomplished if it wasn’t the determination of President Theodore Roosevelt and his revolt against Columbia. Even though the French were unsuccessful to complete the canal, they still have the right to know that they aided the Americans by leaving assets for repair, spare parts, and aving the U. S. thousands of dollars in medical centers, cabins, tools and supplies. Several lives were lost as well through Panama’s horrific diseases and other factors such as landslides, but it’s social and economic impact on America greatly affected its economy and alliances through military aid and trades. Through the twentieth century, the legacy of the panama was one of the most social and economic investments of its time and will always and forever be a part of America’s success. How to cite Panama Canal’s Legacy in American History, Papers

Corporate Finance Ansell Limited

Question: Discuss about theCorporate Finance for Ansell Limited. Answer: Introduction: The study mainly helps in depicting the overall share value of Ansell Limited by effectively evaluating its dividend for 7 years. In addition, the study effectively detects the overall dividend history of Ansell Limited for the past five years. Furthermore, the novice effective depicts the announcements date of final report in the study from which relative return of the company could be effectively calculated. In addition, the same day return of the ASX indices SP ASX 100 is also calculated to determine the excess return that is provided by the company on the announcement days. Lastly, the novice to understand the concept of dividend policy, information support, and signalling theories conducts an effective discussion with the relevant findings. Step 1: Determining Final Dividend History of Ansell Limited for Seven Years Balance Date Dividend Type Cent Per Share dollar per share percentage change 30/06/2016 Final 30.96 0.3096 -0.23% 30/06/2015 Final 31.19 0.3119 9.19% 30/06/2014 Final 22.00 0.22 0.00% 30/06/2013 Final 22.00 0.22 1.50% 30/06/2012 Final 20.50 0.205 1.50% 30/06/2011 Final 19.00 0.19 1.50% 30/06/2010 Final 17.50 0.175 1.50% 30/06/2009 Final 16.00 0.16 0.50% Step 2: Determining the Announcements Date Conducted by Ansell Limited for Seven Years Announcement date 15-Aug-16 10-Aug-15 18-Aug-14 20-Aug-13 14-Aug-12 15-Aug-11 23-Aug-10 17-Aug-09 Step 3: Calculating the Three-Day Return Earned by Ansell Limited: Ansell Limited Date Closing price Return 12-Aug-16 19.14 0.0095 15-Aug-16 22.53 0.1771 16-Aug-16 21.99 -0.0240 7-Aug-15 23.32 -0.0034 10-Aug-15 19.64 -0.1578 11-Aug-15 20.35 0.0362 15-Aug-14 17.5 -0.0028 18-Aug-14 18.25 0.0429 19-Aug-14 18.19 -0.0033 19-Aug-13 16.65 0.0085 20-Aug-13 17.23 0.0348 21-Aug-13 17.33 0.0058 13-Aug-12 12.25 -0.0065 14-Aug-12 12.64 0.0318 15-Aug-12 13.05 0.0324 12-Aug-11 11.46 0.0035 15-Aug-11 11.93 0.0410 16-Aug-11 12.02 0.0075 20-Aug-10 10.95 -0.015 23-Aug-10 11.24 0.0265 24-Aug-10 11.4 0.0142 14-Aug-09 7.91 -0.019 17-Aug-09 7.94 0.0038 18-Aug-09 8.67 0.0919 Calculating the Market Return for the Corresponding Period: ASX Market Date Closing price Return 12-Aug-16 4558.9 0.0036 15-Aug-16 4567.78 0.00195 16-Aug-16 4561.03 -0.0015 7-Aug-15 4572.54 -0.0247 10-Aug-15 4601.42 0.00632 11-Aug-15 4569.22 -0.007 15-Aug-14 4625.9 0.00317 18-Aug-14 4643.7 0.00385 19-Aug-14 4672.35 0.00617 19-Aug-13 4231.77 -0.001 20-Aug-13 4204.4 -0.0065 21-Aug-13 4221.92 0.00417 13-Aug-12 3516.09 0.00115 14-Aug-12 3522.83 0.00192 15-Aug-12 3512.72 -0.0029 12-Aug-11 3401.13 0.00759 15-Aug-11 3489.87 0.02609 16-Aug-11 3460.05 -0.0085 20-Aug-10 3621.38 -0.0101 23-Aug-10 3618.98 -0.0007 24-Aug-10 3579.51 -0.0109 14-Aug-09 3653.1 0.00567 17-Aug-09 3592.3 -0.0166 18-Aug-09 3589.3 -0.0008 Calculating the Excess Return: Excess return Date ANN return (A) ASX return (B) Excess Return [C=(A-B)] 12-Aug-16 0.949367% 0.359709% 0.589658% 15-Aug-16 17.711599% 0.194784% 17.516815% 16-Aug-16 -2.396804% -0.147774% -2.544578% 7-Aug-15 -0.341880% -2.474950% -2.816830% 10-Aug-15 -15.780446% 0.631596% -15.148850% 11-Aug-15 3.615071% -0.699784% 2.915287% 15-Aug-14 -0.284900% 0.317049% -0.032148% 18-Aug-14 4.285714% 0.384790% 3.900924% 19-Aug-14 -0.328767% 0.616965% -0.288198% 19-Aug-13 0.847971% -0.103867% 0.744104% 20-Aug-13 3.483483% -0.646774% 2.836709% 21-Aug-13 0.580383% 0.416706% 0.163677% 13-Aug-12 -0.648824% 0.115318% -0.533506% 14-Aug-12 3.183673% 0.191690% 2.991983% 15-Aug-12 3.243671% -0.286985% 2.956686% 12-Aug-11 0.350263% 0.759295% -0.409032% 15-Aug-11 4.101222% 2.609133% 1.492089% 16-Aug-11 0.754401% -0.854473% -0.100072% 20-Aug-10 -1.528777% -1.012188% -0.516589% 23-Aug-10 2.648402% -0.066273% 2.582129% 24-Aug-10 1.423488% -1.090639% 0.332849% 14-Aug-09 -1.861042% 0.567103% -1.293940% 17-Aug-09 0.379267% -1.664340% -1.285073% 18-Aug-09 9.193955% -0.083512% 9.110443% Step 4: Discussing the Finding with Relevant Theory of Dividend Policy, Information Content, and Signalling Elements: According to the relevant calculations conducted in the above table, the excess return generated by Ansell Limited during the announcements data is effectively calculated. In addition, the effect of announcement on the share price of Ansell could be effective depicted from the overall daily returns. Some researchers mentioned that some investors after the effective announcements are able to detect the financial position of the company and make adequate investment decisions[1]. On the other hand, other researchers criticises that major investors mainly use technical analysis to determine the future return that might be generated by a particular investment. In addition, the major price movement on the announcement date of Ansell limited could be seen from the above tables. Moreover, the announcements of the final annual report mainly help in depicting the increase in demand of shares, which in turn raised the share price of the company. In this context, researchers mentioned that improving financial performance and rising divided policy mainly helps investors to make adequate investment in the company[2]. Furthermore, in comparison to the return generated by ASX and Ansell, it could be seen that Ansell in the announcement days have generated excess return compared to the Australian Index. In addition, it is also seen that in the year 2009, 2010, and 2013 the ASX market mainly provided negative return, while the Ansell limited provided exponentially higher return. Dividend Policy Theory: As per the dividend policy theory, the investors mainly use the overall dividends provided by the company to determine its share price. The dividend Gordon growth model and Walter Model are mainly identified as the relevant dividend theory, which are used by investors to detect the future price movement of the company. Some researchers mentioned that change in dividend percentage are used by investors to predict the future price of the shares, which in turn helps in making adequate investment decisions[3]. The percentage change in dividends and return generated by the company is mainly adequate, which in turn increases the overall profitability. Thus, it could be evaluated that Gordon growth model in more relevant to detect the price movement of Ansell limited as the dividend of the company is not fixed and relatively changes in 2014, 2015 and 2016. Information Content: The information content is mainly an effective tool, which is used by the companies to promote their share price. In addition, as per the information content effect, any news, or announcements provided by the company mainly have affect on its share price. Moreover, the share price movement of Ansell Limited is evaluated in the above tables, which mainly helps in stating the huge return generated by the company in the announcements date. Thus, the effect of the overall information content could be seen in the price movement of the company. In addition, adverse news might reduce the share price and positive news might improve the overall share price of the company. Some researchers stated that companies effectively build up expectations of the investors before the financial announcements, which in turn help in boosting their share price[4]. On the contrary, other researchers argued that companies using the information content strategy are able to reduce the negative impact from reduced performance. Signalling Elements: The investors to determine the future prospects that could be provided by the company mainly use the signalling elements. In addition, the theory is only relevant if the company increases the dividends each year, which in turn help in depicting its financial competency. Moreover, the dividend of Ansell limited has mainly risen from 2009 to 2015, which effectively supports the signalling element theory. In addition, according to the signalling element theory the share price of Ansell limited has mainly seen spike during the annual announcements. Researchers stated that investors to determine the future prospects of the company mainly use dividend-signalling theory. However, other researchers argued that signalling theory loses its friction if the company pays high dividend despite the financial loss incurred during the year[5]. Conclusion: The overall study mainly helps in identifying the spike in share price of Ansell Limited after each final announcement. In addition, the novice effectively calculates the overall excess return attained by Ansell limited one day before, during, and after the announcements conducted by the company. Moreover, the study effectively depicts the relevant discounts model, which could be used by investors to make adequate investment decisions. In addition, the novice also links the relevant theories like dividend policy relevance, information content and signalling elements with the return provided by Ansell limited during the announcements. Reference and Bibliography: "Modified Dividend Discount Model" (2015) 03Review Pub Administration Manag Agosto, Arianna and Enrico Moretto, "Variance Matters (In Stochastic Dividend Discount Models)" (2014) 11Annals of Finance Berk, Jonathan B and Peter M DeMarzo,Corporate Finance(Pearson, 2014) Goldstein, Itay and Dirk Hackbarth, "Corporate Finance Theory: Introduction To Special Issue" (2014) 29Journal of Corporate Finance Hillier, David,Corporate Finance(McGraw-Hill, 2013) Kimyagarov, Gabriel and Anil Shivdasani, "Managing Pension Risks: A Corporate Finance Perspective" (2013) 25Journal of Applied Corporate Finance

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Identification Of Strategic Problems Of Tesco Marketing Essay

Identification Of Strategic Problems Of Tesco Marketing Essay 1. After doing the PEST analysis of the company, we can recognize the result or the marketing issues, a company is facing. Pest analysis is about doing analysis of political, economical, social and technological factors, which a company is surrounded by. 2. Get an understanding about why firm issues require to get instant thought and why there are strategic marketing problems once the findings are assessed. 3. Determine the consequences of not addressing certain issues by considering the urgency or immediacy of the issue. 4. Consolidate overlapping or related issues into a controllable number. The last list should include no more than twelve issues. 5. Organize issues in priority order by bearing in mind how they transmit to one another. Introduction   Once the strategic issues are found, the next step is to use the conclusion to identify strategic issues. It is in this stage that participants decide which issues are critical to the success of the company and its dream of improving the marketing strategies. Marketing Strategic issues or problems are those fundamental policy choices or critical challenges that must be addressed in order for a company to achieve its vision. Examples: (Cock Burger King) For over a century now, Coca-Cola has been the number one soft drink company in the world. They have vast profitable resources and some of the greatest marketing minds existing at their disposal. Despite all of that, Coca-Cola failed glumly when it introduced New Coke to the public back in 1985. The reason was that they were unable to understand the marketing threats and could not target the right market and were fail to arrangement their new product in the market. The simples reason of failure was people did not like the new cock. In spite of all the research that was done, and despite the thousands of taste tests conducted; the buying public just didnt like the taste of New Coke. And completely nothing Coca-Cola said or did could change that one simple fact. Unfortunately, that crooked out to be a very expensive lesson for Coca-Cola. They lost millions of customers to their bitter rival and number two soft drink giant, Pepsi. Yes, Coca-Cola is still the number one soft drink. But the slit has been narrowed significantly. Burger King required very much to be French Fries King. For years, the No. 2 hamburger chain beat out McDonalds in taste tests of hamburgers, but the Golden Arches kept a lock on having the number one french fries. So, Burger King spent several years formulating a new french fry, a potato stick coatedunlike its precursorwith a layer of starch calculated to help keep heat and add chomp. Armed with a $70 million marketing war chest, the company rolled out its biggest product launch ever in 1998. So, what happened? Burger Kings new french fries turned out to be a whopper of a flop! Sales of fries are significantly down, stated a 1999 internal memo. Double digit percent of consumers keep away from Burger King because of our french fries. Fortunately, Coca-Cola and Burger King were able to live on near disastrous miscalculations, because they had billions of dollars behind them. But other companies that poorly miscalculate their strategic marketing problems, and dont have those kind of financial resources, generally end up going out of business. Thats mostly why so many dot-com companies are reducing like fliesand will carry on to do so. Itroduction The presented piece of work studies the presentation of the TESCO public incomplete company in UK stock market, follows its progress and interesting events for the fresh time as well as provides with financial The presented piece of work studies the performance of the TESCO public limited company in UK stock market, follows its progress and interesting events for the recent time as well as provides with financial statements, balance sheet and calculates figures necessary. , balance sheet and calculates figures requiredFirst, name and address of the company is presented. Secondly, annual report, share prices graphic in compare with other companies and share price graph for the past two years, latest news and other information is provided in this report.TESCO was founded in 1919 by Jack Cohen it made unbelievable success in international grocery and general merchandising retail chain. Nowadays it is the largest retailer in global and UK domestic market share whichs profits exceeds  £2 billion. Firstly company expert in food and drink and later it has diverted areas such as clothing, financial services, electronics, insurance and others. Now it has 3,728 number of stores all of the world and 440,000 numbers of employees working for the TESCO. TESCO leaders define their values as every little helps toward erecting value for customers and earn their loyalty. Company work hard for the buyers, meet their needs, act sensibly and treat with employees in trus t and respect. The strategy of the company is to offer great quality, affordable prices, high variety and customer service. TESCO own 2,115 stores in United Kingdom and had already penetrated to 13 international markets including Europe, Asia and USA. Aiming to provide excellent value and choice TESCO Company tries to provide all its customers with the goods they want to have and also take part in social and environmental challenges. (www.tescoplc.com) TESCO CASE STUDY: Tesco runs more than 2,300 supermarkets, hypermarkets, and expediency stores in the UK (where it is the market leader in food retail), Ireland, Central Europe, and Asia. Its operations include convenience and gasoline retailing (Tesco Express), small municipal stores (Tesco Metro), hypermarkets (Tesco Extra), and financial services through Tesco Personal Finance. A global leader in online grocery sales, it owns a 35% stake in US grocery chain Safeways GroceryWorks. It is the most important online grocery store and it is now expanding its business with a TV channel and a retail based education organization. HOW TO IDENTIFY THE STRATEGIC MARKETING PROBLEMS OFD TESCO: (By Doing SWOT and PESTLE Analysis of Tesco Plc) A PEST analysis of the industry will examine the local, national and global influences of political, economic, social and technological factors to appreciate opportunities and threats well. External Environment PESTLE Analysis All of those (political, economic, social, technical, legal and environmental) factors will to some degree apply to the retail manufacturing in Sweden. POLITICAL Following the European addition and Free Trade Agreements, the market has opened up for British Companies to invest in Eastern Europe. Tesco already has 60 Hypermarket store in Hungary.  Ã‚   Lidl is frankly fighting to maintain its market share with an violent pricing strategy. ECONOMIC the Retail sector is fairly recession prawn and also very sensitive to changes in interest rates. Since the events of September 11th the world economies have suffered heavily, stocks plummeted and prices are at all time lows. The world economy is however, now on the up post September 11th. Consumers are optimistic and the retail industry is once again booming. SOCIAL changes in consumer taste and lifestyle represent both opportunities and threats for the industry. Opportunities in terms of new market and consumers, however, there are new threats in terms of alternative established Swedish national retailers (foreign company bias). TECHNICAL Changes in retailing methods as such clothes sales via the Internet is now a common place in retailing. Paperless operation, the management and administration of the company are undertaken on IT systems, which are accessed through secure servers; provide flexibility in the running of the business. As Sweden is at the forefront of technological advancement with national companies like Ericsson, Tesco would enjoy the complete logistic and distribution channels already in place. LEGAL National legislation for health and safety both in terms of consumer rights and also in terms of production of own natural renewable resources for making clothes. ENVIRONMENTAL The renewable source of resources used in production, namely cotton and wool are environmentally friendly. The threats are in terms of legal penalty for livestocks in terms of health and safety.  Ã‚   After the on top of analysis, following were the strategic marketing problem found for Tesco: Identification of Strategic Marketing Problems of TESCO à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Perception of low quality -(Tesco value brands) à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Lack of local knowledge of customers and culture à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Foreign brand à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   New existing competition à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   unpredictability in Price of raw materials à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Economic recession à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Market shift to globalisation à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   conquest bids à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Far-East low cost brands à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Extremely high competition for customers and resources  Ã‚  Ã‚   Strategic Marketing opportunities of TESCO: à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Diverse ranges of products à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Open 24 hours a day à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Strong Cash Flow Position à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Increase turnover and trading profits à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Strong Balance Sheet à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Leading Supermarket Chain à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Brand Awareness à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Human resources à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Online Shopping à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Capabilities to turn resources into advantages  Ã‚  Ã‚   OPPORTUNITIES à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Develop brand awareness globally à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   New Markets à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Market shift to globalisation à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Health awareness growth -GM crops à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Innovation Alliances à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Low cost brand growth à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Diversification à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Non-food offers untapped new markets with higher margins  Ã‚  Ã‚   Market Entry Strategy of TESCO: We can utilize An offs product/market matrix to identify guidelines for Tescos strategic development. This environment offers directions for strategic choice available to Tesco in terms of products and market coverage, taking into account its strategic ability and also expectation of stakeholders  Ã‚  Ã‚   Markets Existing Protect/build à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Consolidation à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Market penetration  Ã‚  Ã‚   Product development à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   With existing capabilities à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   With new capabilities à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Boyond current expectations   Ã‚  Ã‚   New  Ã‚  Ã‚   Market development à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   New segments à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   New territories à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   New users à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   With new capabilities à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Beyond current expectations  Ã‚  Ã‚   Diversification à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   With existing capabilities à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   With new capabilities à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Boyond current expectations Source: Johnson, G., Scholes, K., Whittington, R., (2005) We can see from the Ansoff Matrix that Tescos launch of Baby wear in Sweden will involve a market development strategy. As Tesco already sells kids clothing (existing product) but Sweden will be a new market. Both capability and market consideration has driven Tesco to into development into new markets. Kids clothing is a product that can be exploited in other market segments and also geographical spread internationally. Tesco may encounter some difficulties around creditability and expectations as they attempt to enter the new market. Tesco may not be seen as a credible mainstream supplier. Tesco Plc Target Customers Tesco must decide which market segment in Sweden it wants to target; this will subsequently determine its common strategy. If it wishes to with the low cost retailers then it must adopt a cost leadership strategy. Otherwise it will have to look for differentiation so that it can charge premium prices at the high-end market. As the competitive rivalry in the low cost market is passionate, Tesco should enter the high-end market with a differentiation strategy. However, before Tesco decides on its goal customers, we need to conduct a market analysis, in provisions of size of the baby clothing market in Sweden, market shares of all the existing firms in the market and ultimately segments within the market, to identify particular segments, so that Tesco can target these and adjust its marketing. TESCO Marketing Objectives: Tesco could have the following objectives: à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Profitability, in terms of operating margin (a 10% target) à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Swedish Market share (a 20% target) à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Customer advocacy (the number of customers who recommend Tesco branded clothing, repeat business) à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Respected company (the number of community stakeholders who respect Tesco) à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Employee motivation (the number of employees who feel motivated to deliver Tescos goals) Tesco must ensure that it sets SMART marketing objectives that are measurable, time limited, attainable and relevant. New Marketing Strategy of TESCO: Tesco strategy is clear, with growth being from four areas the core UK grocery business, non-food, international expansion and pursued retailing services such as financial services, the dotcom business andtelecommunication packages. Basically, Tesco is using its strong stable core to keep the business ticking over while it forges new riskier areas of growth. Pushing further into non-food in the next phase (Johnson, G., Scholes, K., Whittington, R., (2005)). Lidl is currently destroying the market by selling the products below cost price. Therefore, Tescos generic strategy will have to be cost leadership, unless we can successfully differentiate our line of clothing so that we can charge a premium price. A marketing strategy will involve analysing the markets, and which products to offer. The strategy is implemented through marketing tactics, which involve detailed decisions about factors such as the price and the way the product is distributed. So Tesco must decide on its model of entry in terms of, own stores, Internet selling or joint venture with an existing national retailer. Source: (http://www.universitydissertations.com/Marketing/Tesco-Marketing-Strategy.php)

Begin With The End In Mind

The thesis topic, â€Å"Begin With The End In Mind† is from the book â€Å"The 7 Habits of Highly Effective People† written by Stephen R. Covey. Prior to writing this book Covey had over 25 years of experience dealing with business issues such as helping companies and their employees to be more effective and efficient in their work. Stephen R. Covey leads seminars teaching managers to â€Å"do the right thing† as opposed to â€Å"doing things right.† In a nutshell, that's the difference between being effective and being merely efficient. Stephen R. Covey is chairman and founder of Covey Leadership Center, a worldwide, 700 member leadership development firms. He is author of the phenomenally successful best seller The Seven Habits of Highly Successful People, with over 6 million copies sold in 32 languages. Dr. Covey is respected internationally as an author, lecturer, teacher and leadership mentor. For more than 30 years, he has trained thousands of leaders in business, industry, education and government. Stephen has a doctorate degree from Brigham Young University, an M.B.A. degree from Harvard University, and a Bachelor of Science degree cum Laude, from the University of Utah. He has served as an officer and board member of several corporations, an administrative assistant to the president of Brigham Young University, a visiting professor at the University of Utah and at Belfast Technical College, as well as a popular faculty member for the Young President's Organization. Dr. Covey is also the creator of â€Å"The Masters,† a nationally acclaimed management development program; publisher of Executive Excellence, an executive advisory newsletter; and producer of the Seven Habits video and audio training programs and organizer. He is married to Sandra Merrill Covey, and they are the parents of nine children. Overview of the Book: Stephen R. Covey's The Seven Habits of Highly Effective People was first published in 1989. Since that time, the seven habits he identified and described have been used by scores of individuals and organizations to improve their effectiveness. Stephen R. Covey's incredibly successful book is a pathway to wisdom and power. It offers a revolutionary program to breaking the patterns of self-defeating behavior that keep us from achieving our goals and reaching our fullest potential, and describes how to replace them with a principle-focused approach to problem solving. Covey in his book The 7 Habits Of Highly Effective People explains in-depth the 7 habits that makes people effective in their work. In the book Covey explains the concepts by giving real world examples. He also guides the readers, how they can follow the 7 habits of highly effective people. Following are the 7 habits discussed by Covey in his book. 1) Be Proactive 2) Begin with the End in Mind 3) Put First Things First 4) Think Win/Win 5) Seek First to Understand, Then to be Understood 6) Synergize 7) Sharpen the Saw Begin With The End In Mind: Great advice is often ignored because it sounds so matter-of-fact, makes such common sense, and is so simple that it just cannot be that good. Anyone could have thought of that idea, and probably has – so what's new? â€Å"Begin with the end in mind† is one such thought and is presented by Stephen Covey in his series of books on the 7 Habits of Highly Successful People. You have to think ahead to your goal or your destination before you can plan the steps or plot the route needed to reach it. And that makes good sense! STOP – right now – whatever you are doing. Now, ask yourself, what is the end (the purpose) of reading this thesis? If you do not know, then why are you reading it? Everything that you do, you do for a reason. However, you may not always be aware of that reason. Habit 2 â€Å"Begin with the end in mind† is all about knowing why you do what you are doing. Your starting point is a set of goals, targets, missions, visions or dreams. These give purpose to all that you do. If you do not follow this Habit; > You will spend your leisure time the way TV companies want you to > You will buy what advertisers want you to > You will take the first half-decent job that comes along > At the end of the day, you will have no idea what you have achieved If you do follow this Habit; > Your leisure time will be amazing > You will spend less and enjoy it more > Your job will match your desires and your talents > At the end of the day, you will look back over many worthwhile achievements To get into this habit; > At the end of every day, decide what you will achieve the next day > During the day, regularly ask yourself why you are doing what you are doing. If you do not get a good answer, do something else Imagine that our minds are like a camera lens. When we zoom in on the details, the big picture gets out of focus. And when we take a wide-angle view, we can see more opportunities and then choose which actions we'll take to seize those opportunities. A wide-angle view can provide the motivation needed to focus on all the details needed to make something happen. In Stephen Covey's book, The Seven Habits of Highly Effective People, Habit #2 is to â€Å"Begin with the end in mind.† By focusing on the final outcome first, you can get clearer about what it would look and feel like if you were already there. This wider focus makes it easier to see more opportunities and possibilities than we can see when we only focus on the details. Author Stephen R. Covey in his theory presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, honesty, and human dignity — principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates. According to Covey, â€Å"begin with the end in the mind† means, you know where you are heading and you know what your destination is. In other word you should not start your trip without knowing your destination/Goal. For e.g. if you want to go to your friend's house, you need to know the exact address of the house otherwise you may waste your time and possibly you will not be able to reach his house. Just by sitting in the car and start driving you will not help you reach your friend's house. The most effective and efficient way of reaching your friend's house is to make sure that you have the address (The end) before you start your trip What is Goal? The definition of Goal is the end that one strives to attain. It's the object of a person's ambition, desire or final destination. Are goals really an end to something? They are just the beginning. Once you set and reach your goals you are on your way to achieving greater heights, unlimited heights. Here are some tips on goals. > The most successful people have goals. Their goals are specific, measurable and positive. Goals are not dreams, they are achievable within reach. > Goals must be achievable and believable. If you don't believe you can reach your goal then you won't. Make sure you are really committed to your goal. > Don't waste your time, energy and emotions on goals that you don't believe you can achieve. > Share your goal, write your goal down, look at your goal everyday. The best goals are the ones that cause you to stretch yourself in order to reach them. In other words if you want to set a financial goal for sales or business, set one that you think you can reach then add 20%. This will cause you to stretch and go beyond your comfort zone. How are you going to achieve your goal? Here's how you do it. > Think of a goal that is specific, measurable, explicit and positive. One that is reachable with a stretch. > Then you ask yourself, when do you plan to achieve it? 6 months? 1 year? 5 years? > Now work backwards from that point. What do you have to do? What are your monthly, weekly and daily milestones and actions? In other words what are your short-term goals to achieve your long-term goal? > Always keep the end/goal and the reason you want to achieve the goal in your mind. In this way you will stay determined and focused to achieve your goal. Make goals or choices that are: > Specific – Have a crystal clear picture of the desired outcome. > Measurable – How will you know you have achieved your desired outcome? How will you measure it? > Achievable – Create a step-by-step plan to accomplish what you want. > Relevant – Does this goal fit within the bigger picture (wide-angle view) of what is most important to you? > Time-bound – What is the timeline for accomplishing what you want? Begin with the End in Mind means to begin each day or task with a clear understanding of your desired direction and destination. By keeping that end in mind you can make certain that whatever you do on any particular day does not violate the criteria you have defined as supremely important, and that each day of your life contributes in a meaningful way to the vision you have of your life as a whole. Importance of setting Goal/End The key to success is setting up goals. If you have a goal then you will strive to achieve it, you will be motivated, and focused. If you have a goal in front of you, you will know what you want to achieve, and why you want to achieve those things. Therefore, if you know your goal, stay focused, and you know the reasons for achieving the goal then you will successfully achieve your goal. In work force there are 2 types of people: First types of people are the ones who are working because they have to feed themselves and their family. These are the people who do not look forward, who do not look at the end, and who do not have goals. As far as their basic needs are filled they are happy. They do not have any goals and therefore do not strive to achieve them. In most cases these types of people will remain at the same position from where they started. Second types of people are those who have ambitions, goals and they have the end in their mind. They are not satisfied with just feeding themselves and their family. They get satisfaction when they take a step forward to achieve their goal. They work hard and are intrinsically motivated. They are the employees who are successful and make the business successful because they have end/goal in their mind. They are most likely to get promotions in company very quickly. They will keep moving and will give their 100% to reach their destination/goal. For Covey a personal mission statement is the key to effective decision-making. Through a series of thoughtful exercises, Covey leads the reader to identify what is truly important in his or her life. A personal mission statement answers two essential questions: > What am I about? > Upon what principles do I operate my life? A person without such a mission, Covey writes â€Å"fluctuates from one center to another, the resulting relativism is like roller coasting through life. One moment you're high, the next moment you're low†¦There is no consistent sense of direction, no persistent wisdom, no steady power supply or sense of personal, intrinsic worth and identity. â€Å"The ideal, of course, is to create one clear center from which you consistently derive a high degree of security, guidance, wisdom and power, empowering your proactively and giving congruency and harmony to every part of your life.† Similarly, we believe it is important for every aspect of life, in a reflective and thoughtful way, to develop a mission statement. Imagine the rich conversation and the benefit to all of the people of the world if get to answer: 1) What is my life all about? and 2) Upon what principles do I operate? Mission statements, along with a set of goals, allow stating exactly what it desires for everyone -i.e., to define the ends toward which everyone is collectively striving. Searching for synergy and focus, one may want to encourage family, teachers, parents, community members, and themselves to help develop a certain mission statement. In this way everyone can â€Å"begin with the end in mind.† Typically, many people are successful managers-of their own lives, of their farms, of their homes, of their work or business interests-and it is often difficult to move from the tried and true management approach to the leadership function. Jesse Jackson is quoted as saying: â€Å"We do best what we do most.† It is difficult to step up to leadership issues when our comfort zone is in the management arena. Shifting the focus from the means (what we do most) to ends is tough work. We find it easier to debate the merits of a particular problem-solving approach-knowing in our heart of hearts that we are not accountable for actually solving the problem-than it is to determine the vision for the bigger picture The most effective way I know to begin with the end in mind is to develop a personal mission statement or philosophy or creed. It focuses on what you want to be (character) and to do (contributions and achievements) and on the values and principles upon which being and doing are based. In order to write a personal mission statement, we must begin at the very center of our circle of influence, that center comprised of our most basic paradigms, the lens through which we see the world. Whatever is at the center of our life will be the source of our security, guidance, wisdom, wisdom, and power. Who are busy people? According to Covey people who do not have goals/end are the people who are busy and are liability for their employers. People watching them might think they are working hard but in reality they are wasting their time and the money of the company they are working for. They have the tendency of rushing things; they will start things without knowing the cause and the effects. They will never plan and never look at the end. They are one of those people who will sit in the car without know where exactly they are going. These characteristics make them inefficient employees. Covey's words, the Logic Model and other tools encourage us to first think about what we want our final results to be, then to plan and carry out the steps required to reach those results, whether in our teaching, our personal lives or other situations. In teaching, think, â€Å"What do I want your students to be able to do when they leave the class?† rather than â€Å"How many experiments can you fit into the semester?† Consider â€Å"How should these producers change their practices after your session?† rather than â€Å"How many Power points can you fit into my 45 minutes?† Ponder, â€Å"What actions do you want these youth to take after the camp?† instead of â€Å"How can I keep these kids busy all day?† Covey says, â€Å"Begin with the end in mind is based on the principle that all things are created twice. There's a mental or first creation, and a physical or second creation to all things.† For example, when building a new home, we visualize how we want the exterior and each room to look. Then we develop the blueprint and gather the materials, then actually carry out the construction. In education, we visualize what we want our learners to do (the desired outcomes), then organize what we need make this happen (the inputs), then carry out the program (the outputs). Don't confuse urgency with importance: As you go through your week, there will undoubtedly be times when your integrity will be placed on the line. The popularity of reacting to the urgent but unimportant priorities of other people or the pleasure of escaping to unimportant activities will threaten to overpower the important activities you have planned. Your principle center; your self-awareness, and your conscience can provide a high degree of intrinsic security, guidance, and wisdom to empower you to use your independent will and maintain integrity to the truly important. Time management has evolved beyond the basic idea of organizing and executing around priorities, the author says. Many managers are good at scheduling their time and setting goals. So why is frustration so often the end result? Why do managers regress into primitive techniques, writing themselves notes, making checklists, keeping calendars and appointment books? It's because the object of management should be you, not time. Don't confuse urgency with importance. Crisis managers who live from one problem and deadline to the next always have one waiting. The only relief is in busy work-opening mail, making a few nonessential phone calls, wasting time in pleasantries. That overlooks the big middle and Covey sees his mission as sorting out what is really important for executives who don't have time to do so themselves. Covey has made a life study of personal paradigms and has found, among other things that â€Å"we never really understand what's going on inside another human being.† We're overdrawn on our â€Å"Emotional Bank Account.† When we try to persuade people of something, we overlook the ancient Greek art of rhetoric, which involves presenting our character and communicating our feelings before presenting the logical argument. Instead, we go straight to logic. A business organization jam-packed with effective people would really be a sight to see. The obstacles to being your own agent of change are so formidable that most people can only wish it will happen. If inspiration is the first step, this theory provides it. The evidence is now clear. A Vision for the END: Almost all of the world-class athletes and other peak performers are visualizers. They see it; they feel it; they experience it before they actually do it. They Begin with an End in Mind. You can do it in every area of your life. Before a performance, a sales presentation, a difficult confrontation, or the daily challenge of meeting a goal – see it clearly, vividly, relentlessly, over and over again. Create an internal â€Å"comfort zone.† Then, when you get into the situation, it isn't foreign, it doesn't scare you. Begin with the end in mind. (This is the Principle of Personal Leadership) Look at where you want to go. What does â€Å"being successful† mean to you? What is really important? â€Å"All things are created twice.† Leadership is the first creation. Management is the second creation. The leader has a vision. The manager implements the vision. Management is the efficiency in climbing the ladder of success: leadership determines whether the ladder is leaning against the right wall. If you do not plan, things are going to evolve on their own and out of control. You need to re-script: impose your vision on situations, become the first creator. You may want to develop a Big Picture vision: it is your Personal Mission Statement. In this statement, you will have to include the following values: Security, Guidance, Wisdom, and Power. You need to recognize your centers. Some of us are spouse centered, family centered, money centered, work centered, possession centered, friend/enemy centered or religion centered. Try to find your de facto center. The ideal would be to be Principle Centered. To develop a Personal Mission Statement, you need to use your whole brain: your mind and your emotions; your logic and your intuitions. Then you can try writing a Mission Statement for your family, your organization. Security Represents your sense of worth, your identity, your emotional anchorage, your self-esteem, your basic personal strength or lack of it. Guidance means your source of direction in life. Encompassed by your map, your internal frame of reference that interprets for you what is happening out there. Wisdom in your perspective on life, your sense of balance, your understanding of how the various parts and principles relate to each other. Power is the faculty or capacity to act, the strength and potency to accomplish something. Covey lists several advantages to principle-centered personal decision-making, which can lead to achieving the desired results. > Proactively choose what it determines to be the best alternative, rather than reacting to other people or circumstances. > Make choices that are in keeping with its ultimate values. > Feel comfortable about your decisions because they are based on unchanging principles. You have to decide what your highest priorities are and have the courage–pleasantly, smilingly, nonapologetically — to say ‘no' to other things. And the way you do that is by having a bigger ‘yes' burning inside. The enemy of the ‘best' is often the ‘good.' Prior to any measurement one must have a target/reference, where one can find if that process has been improved or detoriated upon certain action taken. Key criteria must be established prior to any action. Although, it would be naive to celebrate any short-term improvement (apparent) without any action taken. What is the balance between leading and managing? It is important for us to clarify the difference between ends and means. The focus on the ends must be both individual and collective. People who choose to work at this level can begin at any point, and move out from there â€Å"We are more in need of a vision or destination, and less in need of a map. Leaders create their own destiny by following their internal compass. They make their life a mission, not just a career.† This habit refers to the fact that our behavior must not be driven at random, we must have precise objectives to achieve: Buy a house or a car; earn a degree in the university; achieve a promotion in our job. Every time we make an important decision we must ask ourselves if this decision is approaching our goal. Begin with the End in Mind means to begin each day or task with a clear understanding of your destination, thus making certain that whatever you do that day contributes to your ultimate goal in life. As we choose, so we become: Do you accept full responsibility for the choices you make? Have the choices you've made in the past taken you to where you want to go? Pretend it's your eightieth birthday and all your friends and family have come to celebrate. Each will get up in front of the group and reflect on your many accomplishments. What will they say? What do you want them to say? â€Å"Destiny is not a matter of chance, it is a matter of choice; it is not a thing to be waited for, it is a thing to be achieved.† – Unknown Different choices take us down different roads. To make sure that the road you choose will lead to your ultimate destination, it can help to imagine it's your eightieth birthday when all of your friends and relatives have gathered on the occasion to stand before you and describe all of the magnificent accomplishments of your life. When I hear others complaining about negative things happening in their lives, I am reminded that everything we have, everything we are, is a byproduct of the choices we make. Nothing happens to us that we do not choose, whether consciously or unconsciously. Want to have a better life? Make better choices. Our health is a good example. When we complain that we feel tired, run down, overweight or stressed out, perhaps we need to realize it's because of the poor choices we've made. A sedentary lifestyle or one filled with too much fat, sugar, caffeine or alcohol, will not result in a healthy body. Dr. Bernie Siegel asks his patients, â€Å"Why did you choose this disease?† Optimum wellness is a choice! And what about your career? Your mama didn't tell you to become a widget repairman! If you dislike your job and really want to make a contribution to society or express your true talents, heed the words of Nike and â€Å"Just do it!† The only thing standing in the way of the job or career you desire is you. Don't just sit around waiting for things to change to your liking because chances are they never will. You must be the change agent. You must manifest what is you desire! â€Å"Better Lives Begin with Better Choices† To make better choices and live the life of our dreams, we must focus on a couple of key questions. First, will this choice bring me closer to learning who I am and becoming who I want to be? We often make decisions and choices too quickly without taking into consideration the long-term consequences. Every decision today creates the world we will inherit tomorrow. Or looked at another way-your life today is the sum total of all the choices you made in the past. After you have identified the accomplishments that will in essence become your legacy, do what Stephen Covey says and â€Å"begin with the end in mind.† In other words, work backwards from where you want to end up in your lifetime and make choices today that will lead you there. Don't settle for anything less! Next, I think it is important to determine on a scale of 1 to 10, whether the choice you are about to make is your highest choice. How will you know? Your highest choice will always be the one that is void of any ego attachment and will reflect the inner direction of your soul. Normally, your highest choice will not be the first choice that comes to mind because the ego will usually override your soul and scream the loudest! The ego is very clever and knows exactly how to distort what it is we really want. Whenever I find I have made a poor choice, I usually realize that my ego found a way to shut out my heart. It's as simple as that. To quiet the ego and let your soul speak, you must be out of your mind. In other words, you must turn your mind off and let your soul, heart and feelings take over. Find some quiet time-get off by yourself-and without distraction, learn to be still. Then, move from the stillness to a meditative state. This will provide an environment in which the voice of the soul can be heard. The soul, you see, is a rather polite fellow. It will always remain quiet in the presence of more boisterous competition such as the ego. Your challenge is to find a way to get the ego to shut up just long enough for the soul to speak. During meditation, try on your various choices in the context of how you feel once you have made them. In other words, see yourself as having already made the decision. How does it feel? Do you feel lighter, happier, and full of energy? Or is there a queasy feeling in your gut? Repeat this exercise as many times as necessary until the decision lines up with your highest values and beliefs. Oh, and that little voice you're hearing in your head; listen to it! It's there to help you along the path. While we're on the subject of meditation, please understand that setting in the lotus position with your legs wrapped around your neck is not a requirement. Frankly, not many people can sit like that for any length of time. It may be a good way to learn to scratch your nose with your big toe but how often will that come in handy? Find a position that feels comfortable and relaxed so that you can focus your attention on shutting down the inner-chatter of your mind and finding the voice of your soul. As we choose, so we become. Don't look back at your life from your eightieth birthday and wish things had turned out differently. Learn to make better choices today that allow you to leave the legacy you desire. Turn off the noise, turn up the silence and choose to become your highest gift. A better life awaits you! From the Decision Maker's Point of View: Stephen Covey's Habit 2 is â€Å"Begin with the end in mind†. From the Decision Theory point of view, it is essential to have a way to rank the options. If it doesn't matter what happens, then there's no reason to think about the choice. Flip a coin. Throw some sticks on the ground and look at the pattern. Tea leaves. Bird guts. But if you want to choose, you need to know what you want to accomplish. That means understanding the likely results of each option and then choosing between options to achieve those results. To rank outcomes we need values. What is good? More money. Longer life. Good for whom? Just me? Just my family? From Pringles to Austria. So part of Deciding Better is knowing what you value. Then you can make decisions that maximize that value. And when you make inappropriate decisions- the car that impresses the neighbors, when you don't hold â€Å"others opinions of me† as a value, you might make a different decision. Or rethink your values, understanding that what you think you value and how you act don't match. So begin with the end in mind. You aren't choosing options, you are choosing between likely results. But we know that the future is uncertain. That's where simulation and imagination help you decide From the Management/Business Point of View: Be it in business, real life, religion or any other walk of life the second of the seven habits described by Stephen Covey in The Seven Habits of Highly Effective People Begin with the end in mind answers all the questions. Pause for a minute and remember when you first thought about running for the board of education. What were you hoping would happen? What did you want to accomplish? What kind of organization were you hoping to give your time to? Simply put: What end did you have in mind? Advance the tape a little. How well did you convey your hopes-your vision-your ends-to the other board members? Did your hopes converge with theirs? Did the other board members share your vision? Did the board find ways to â€Å"speak with one voice† as it clarified its goals and objectives? Now fast forward. You have been on the board for a few years. Newer members have joined you. How have their hopes been blended into the new board's vision? If you answered the questions above, you have taken the first step toward defining the â€Å"end† or outcome you want for your school board. The images that describe those outcomes are the basis of a personal mission statement that will keep you on tract as you make decisions. Covey quotes the president of an oil company who attended a Seven Habits seminar. The man understood the difference between leadership and management, and decided to withdraw from managing his company to assume a position of leadership. â€Å"It was hard,† said the CEO, â€Å"I went through withdrawal pains because I stopped dealing with a lot of the pressing, urgent matters that were right in front of me and which gave me a sense of immediate accomplishment. I didn't receive much satisfaction as I started wrestling with the direction issues, the culture building issues, the deep analysis of problems, the seizing of new opportunities†¦But I persisted. I was absolutely convinced that I needed to provide leadership. And I did. Today our whole business is different†¦We have doubled our revenues and quadrupled our profits†¦Ã¢â‚¬  You need to consider yourself, your family and your community. Sit down and figure out how much you need to support your lifestyle, save for a secure retirement, put away for a college education, vacation, hobby, or fulfilling a dream, tithe your church, pay fines at Rotary or contribute to the community chest. Now, ask yourself, what return do you want from your investment in your business? If you took those same assets and made reasonable investments in CDs, bonds or stocks, how much would you make? This, as a minimum, should be your profit goal for your business. Next, realizing that your expenses dictate the â€Å"end† where you need to begin, add up your overhead costs from your P&L and balance sheet. Add to this figure any increases you anticipate in overhead, such as increases in rent, utilities, insurance or capital expenditures like a new vehicle. Divide the total of all your expenses, personal and business, by your historical gross profit margin, and voilà ¯Ã‚ ¿Ã‚ ½, you have your sales goal for the year! Well, maybe. Suppose that this sales goal is more than you want or can do because of such limiting factors as a shortage of qualified labor, a slowing economy or a commitment to your own sanity. Now, you have a choice: Modify the end you have in mind or think about how you can increase your gross profit By beginning with the end in mind, you are more likely to have a business that works for you. You can monitor your progress throughout the year to make sure you end up where you want to end up. By beginning with the end in mind, you can eliminate the nagging doubts about how much work to take or not. Instead, you know you are on a path that will meet your needs. You can have a whole new way of looking at your business and look forward to a successful year that is taking you where you want to go. Life is uncertain. Revolutionary entrepreneurs leap through conventions into the unknown. The future is waiting to be discovered. That discovery reveals itself in each moment. Our challenge is simple: to focus on what needs to be done now and trust that our next steps are enough. Taking a Religious Glance: Each of us should â€Å"Begin with the End in Mind.† We will one day stand before God. How does that affect where you are right now? How does that affect the direction that you are walking? It should give clarity of purpose to your walk for the end. It should motivate, encourage and direct. The reason that people wander aimlessly in life, many times away from God, is that they have never thought to â€Å"Begin with the End in Mind.† You can only know how to live if you first know where you are going. When we were born Muslims we probably began with the spiritual end in mind when we realized our need for salvation and obeyed the Lord's command to be baptized for the remission of our sins. We wanted to be sure that we pointed our spirits toward heaven. As we settled into living the Muslim life, however, we tended to lose sight of the end for which we were striving and settled into a comfortable accommodation with the world around us. We didn't want to be â€Å"preachy† and we didn't want to make waves about the spiritual condition or doctrinal status of other religious people. We didn't comment unfavorably about how the world violates God's will by its crime, delinquency and harmful habits. We became just so easy to live or work with. Prophet Mohammad said, â€Å"Inamal amalu bil niat† This means your acts are depended on your goals/niats. Covey said Begin with the End in Mind, the same thing which Prophet Mohammad said years ago. Or as another hadees proves that whatever we do today in this world; its ajur will be given to us when this world comes to an end; i.e.; â€Å"Dunya Aakhirat Kee Khaitee Hai† The comfort of Christianity may be deceiving though, because it goes against the experience of early Christians who found their lives to be somewhat of a struggle, Peter writes to Christians dispersed throughout the Mediterranean world and says that they â€Å"Have been distressed by various trials† (1Peter 1:6). James says, â€Å"Count it all joy, my brethren, when you encounter various trials, knowing that the testing of your faith produces endurance, and let endurance have its perfect result, that you may be perfect and complete, lacking in nothing† (James 1:3,4) Some of us who began with the end in mind may fall prey to an even more ominous danger posed by â€Å"Deceitful spirits and doctrines of demons, â€Å"the hypocrisy of liars seared in their own conscience as with a branding iron, men who forbid marriage and advocate abstaining from foods† (1 Timothy 4:1-3). It's easy to fall prey to people who strive to generate in us a desire for a new or novel approach to religion by decrying what they imply is a staid and stolid stance on Scripture as doctrine. They try to create in us the feeling that we are not as â€Å"spiritual† as they are because we insist on going by the Bible only at all times. Our struggle is going to be against arguments for preaching what is â€Å"politically correct† in the sense that it satisfies what the pollsters determine is â€Å"what people want.† Find out what people want, and give them that is the implied message of much that the â€Å"change agents† want to foist on the church. Our cry should be; â€Å"Sustain me according to Thy word, that I may live; and do not let me be ashamed of my hope† (Psalm 119: 116) we began with the end in mind – be saved and go to heaven. The devil is trying by every means to discourage us from keeping the end in mind. He is trying now to get the human kind to drop the Bible as their guide (â€Å"It's propositional truth,† he says) and listen to messages which are more comforting to all. He wants a trouble free religion for all, with no challenges, no stress, no trials, no temptations – but that will not lead to the end we had in mind at the beginning of our life. â€Å"But they will have to give account to him who is ready to judge the living and the dead. For this is the reason the gospel was preached even to those who are now dead, so that they might be judged according to men in regard to the body, but live according to God in regard to the spirit. The end of all things is near. Therefore be clear minded and self- controlled so that you can pray.† I Peter 4:5-7 My Point of View: As I watched David Beckham making his final winning shot, I realized that football provides some great analogies for life. Hundreds of moves and plays are required to reach the goal, yet it is impossible to plan each play before the game begins. The players can see the goal — to win the game — and they can predict what the next few plays will be, but they can't figure out the exact moves they will make by just standing on the sideline. They must take action and continuously look for their next few moves as they keep the goal in mind. They stay focused by remaining aware of where they are and what options are available to them. This sharp focus makes it possible to seize opportunities as they arise and ultimately win the game! During the game I overheard a friend ask, â€Å"Why is he running backwards with the ball? Isn't the goal the other direction?† My friend explained that the football player hoped to gain yards by running backwards, because he was creating space so he could throw a long pass. That's bigger picture thinking! How often do we plow forward with our next move without thinking about the bigger picture? Take a few minutes to jot down your response to these questions: > What are my most important goals or dreams for the coming year? > What would it look and feel like if I were already there? > How can I accomplish this with the greatest ease? Look through your wide-angle lens for the opportunities you may have previously missed. Be aware of where you are on your journey and what your next few moves will be. Then take action! Stephen Covey's second habit (Begin with the end in mind) will help you to move from dependence to independence. Procrastination! I know it well. From taxes to yard work to filing papers–you name it, I'm the expert procrastinator. I can put off doing anything, with style and ease. I file for college registration at the last minute without breaking a sweat. Am I proud of this? Well, admittedly, sometimes yes. I pat myself on the back and say â€Å"I have the amazing ability to get things done at the last minute.† Do I usually end up regretting my procrastination? Almost always. So I've had to learn ways to get things done now, on time. I'm still learning and always will be. Procrastination is a persistent thief! Procrastination is an expensive way to spend your life. Waiting until the last minute can even cost you your life. And when you â€Å"spend† your life mired in defering, you don't truly live. You are perpetually putting off living. There are numerous causes and explanations for procrastination, including, but not limited to: > Fear of success > Fear of the unknown > Lack of interest or motivation > Lack of information > Too much information > Indecision > Not knowing where to start > Too busy > Laziness I believe procrastination is one thing, which can be overcome by having an ulterior motive in life. In other words, get a clear vision in your mind (and on paper) of what you want, and where you want to be. This may seem contradictory to what I said about not worrying about tomorrow, but these two principles work hand-in-hand. By knowing clearly what you want to achieve, you can relax in the day-to-day details of accomplishing your goal. Secondly, being productive also means begin with the end in mind. Even for a simple meeting held to be successful one has to keep the end results derived from it in mind. Before you hold your meeting, you should know what you're trying to accomplish in the meeting and how you will know when you've actually achieved what you set out to achieve. In Simply Brilliant, Fergus O'Connell recounts the tale of a friend who writes down the minutes of the meeting before she actually holds the meeting. â€Å"Here's how I will know when the meeting has achieved it objectives,† says O'Connell's friend. Winners understand that success comes from a series of small steps that keep in mind their ultimate destination. We may have a dream and not know how or where to begin. If we map out how we will feel, think and act when we reach our goal, then Its time to begin building an internal kinesthetic sense of success. Each step reveals the next step. A series of steps, done with excellence and discernment, will lead us to our destination. Conclusion: Let's go back to the future†¦Imagine yourself reflecting on your life ten years from now. As you reflect, what is it you wish you had said or done? What vision is it that you wish you had been able-or willing-to articulate? Take some good advice from Stephen Covey: as you step up to the challenge of giving your life a meaning-you will make the best contribution if you â€Å"begin with the end in mind.† In summary, create and live by a personal mission statement. This may lead onto more specific goals and objectives, but the idea is that you try to live as the sort of person you'd like to be remembered for when you've passed on. â€Å"What lies behind us and what lies before us are tiny matters compared to what lies within us.† -Oliver Wendall Holmes Bibliography: > Seven Habits Of Effective People by Stephen Covey > Internet (Web Search from Altavista.com and Askjeeves.com) > Critical Analysis written by Michael Gray > Critical Analysis by Gary Vancil College of Business Management Begin With The End In Mind Page 1